Jenny Atkinson's 2009 Media Value
BROADCAST:
6/6/08 (Salt Lake City, UT) KSTU-TV 13 - Boom running on morning news segment, interview.
6/26/08 Columbus, Alabama News Story
Jenny Atkinson boom running, teaching a news anchor how to run the boom.
9/16/09 9:00-10:00am CBN/ABC Family - 13 min. live segment on The 700 Club (boom running & body fitness after pregnancy)
11/30/08 1-2pm & 3-4pmET ESPN2 - STIHL Timbersports Series 1st round Columbus, GA
12/14/08 3-5pmET ESPN2 - STIHL Timbersports Series finals Columbus, GA
12/21/08 1:30-2:00pmET ESPN2 - STIHL Timbersports Series season recap Columbus, GA
***Re-run of all ESPN2 STIHL TIMBERSPORTS SERIES events in May 2009***
PRINT:
6/4/09 (Salt Lake City, UT) Daily Herald - "Timbersports series full of all kinds of people"
6/22/09 (Stillwater, MN) Stillwater Gazette - "Hitting the boom running"
Color photo: Jenny Atkinson running the boom with full stands as backdrops, color head shot
6/28/08 Ledger-Enquirer - "They compete. Columbus wins."
7/22/09 (Hayward, WI) Sawyer County Record - "River Rollers hold log rolling and boom running contest"
7/22/09 (Hayward, WI) Sawyer County Record - "Lumberjack World Championships to celebrate 50 years of thrills 'n spills"
7/23/09 (Grand Marais, MN) Cook County New Herald - "Lumber camp coming back for Fisherman's"
7/23/08 (Hayward, WI) Sawyer County Record - "Sawyers, choppers and rollers to descend on Lumberjack Bowl"
7/29/09 (Grand Marais, MN) Cook County New Herald - "World of lumberjack sports at Fisherman's"
7/29/09 (Grand Marais, MN) Cook County New Herald - "The heat is on.....with Central Boiler"
7/29/09 (Grand Marais, MN) Cook County New Herald - "Wood-Mizer makes Ham Lake fire white pine into boards"
7/29/09 (Grand Marais, MN) Cook County New Herald - Advertisements: Central Boiler (color photo of Jenny Atkinson in front of display); Wood-Mizer (color photo of Niel Atkinson sawmilling)
8/1/09 (Northshore, MN) Highway 61 Happenings - "Grand Marais Celebrate Fisherman's Picnic"
8/8/09 (Grand Marais, MN) Cook County New Herald - "The heat is on…...with Central Boiler"
8/8/09 (Grand Marais, MN) Cook County New Herald - "Chainsaw for champion from Husqvarna & Steve’s Sports"
8/8/09 (Grand Marais, MN) Cook County New Herald - "Fisherman's Picnic Thank You Ad"
8/8/09 (Grand Marais, MN) Cook County New Herald - "Survivor: Fisherman's Picnic?"
8/8/09 (Grand Marais, MN) Cook County New Herald - "Fisherman’s Picnic Lumber Camp...No ordinary lumberjacks!"
Color photo: Jenny Atkinson putting opponent in the water in log rolling match
8/8/09 (Grand Marais, MN) Cook County New Herald - "Fisherman’s Picnic Lumberjack Competition Results"
Color photo: Jenny Atkinson in log rolling match, Niel & Jenny Atkinson in axe throw, group photo of stock saw competitors
8/8/09 (Grand Marais, MN) Cook County New Herald - "Letters to the editor: Lumber Camp preserves our culture"
9/26/09 (Middle River, MN) The Middle River Honker - "Central Boiler Takes its Business on the Road"
Photo: Jenny Atkinson dumping competitor in a log rolling match. Jenny standing ontop of log pile.
MAGAZINE/POSTERS:
Wood-Mizer coloring book with full page info on Jenny–distributed to young fans (1600 circulation)
8"x11" color photo collage - autographed over 1,500 for fans
12"x18" color poster - autographed over 1,600 for fans
Aflac Outdoor Games Guide - (25,000 in print)
Lumberjack World Championship 50th Anniversary Commemorative Book - 4 photos, 3 names in champions list (10,000 in print)
Article on espn.com - New mothers, old competition
Lumberjack World Championship Guide - (20,000 copies in print) mentioned 5 times
Lumberjack World Championship Poster - Boom Run Photo
Lumberjack World Championship brochure - Log rolling & Boom run photo (50,000 in print)
2009 Grand Marais Lions Fisherman’s Picnic Schedule of Events - (20,000 in print)
RADIO INTERVIEWS:
6/4/09 X96.3FMKXRK60 min. live interview (Salt Lake City, UT)
6/4/09 X96.3FMKXRK60 min. live interview (Salt Lake City, UT)
7/16/09 101.5FMWHSM 15 min. recorded interview (Hayward, WI)
7/21/09 101.5FMWHSM 15 min. recorded interview (Hayward, WI)
7/25/09101.5FMWHSM 3 min. live from LWC Hayward, WI
8/1/08 99.7FM"The Storm" 10 min. live interview in Grand Marais, MN (Ironwood, MI)
PARADE/STATE FAIR/OTHER:
All YearVolunteer coach for the Grand Marais log rolling team
6/4/09VIP exhibition event/autograph signing for military families in Lehi, UT
6/18/09VIP exhibition event/autograph signing at Aflac Outdoor Games
6/19/09-6/21/09Autograph posters & coloring books and interact with customers at the Central Boiler interactive display, Columbus, GA
7/24/09-7/26/09Autograph posters & coloring books and interact with customers at the Central Boiler interactive display, Hayward, WI
8/30/09 & 9/2/09Sign autographed posters at Central Boiler booth all day at Minnesota State Fair
INTERNET:
www.jennyatkinson.com (info, results, photo gallery, video, blog, media, etc) All newspaper articles
www.espn.com
www.the700club.com
www.stihlusa.com click on “events” (info, results, photos, blog)
www.stihltimbersports.com
www.uslogrolling.com
www.lacrosselogrolling.com
www.lumberjackworldchampionships.com
www.woodmizer.com (info, results, photos, blog)
www.aflacoutdoorgames.com
--------------
Jenny Atkinson's 2008 Media Value
Impressions = + 6,000,000 and Editorial Value = +$3,000,000
BROADCAST:
6/6/08 (Salt Lake City, UT) KSTU-TV 13 - Boom running on morning news segment, interview.
6/26/08 Columbus, Alabama News Story
Jenny Atkinson boom running, teaching a news anchor how to run the boom.
11/30/08 1-2pm & 3-4pmET ESPN2 - Stihl Timbersports Series 1st round Columbus, GA
12/14/08 3-5pmET ESPN2 -Stihl Timbersports Series finals Columbus, GA
12/21/08 1:30-2:00pmET ESPN2 - Stihl Timbersports Series season recap Columbus, GA
***Re-run of all ESPN2 STIHL TIMBERSPORTS SERIES events in May 2009***
PRINT:
5/6/08 (Stillwater, MN) Stillwater Gazette - "A great day to get green"
5/8/08 (Stillwater, MN) Stillwater Courier - "Earth Day"
6/20/08 (Grand Marais, MN) Cook County New Herald - "Getting in shape for Timber Days"
Color photo: Jenny Atkinson teaching youth log rolling at the community pool.
6/20/08 Cook County News Herald - "Log Rolling Making a SPLASH in Grand Marais"
Photo: Jenny Atkinson teaching youth log rolling at the community pool.
6/27/08 (Columbus, GA) Ledger-Enquirer - "By day, they are lawyers and teachers. Then they splinter off to be timbersports champions."
Front page full color photo: Jenny Atkinson splashing into the water after falling off the boom.
6/27/08 Ledger-Enquirer - "The double lives of lumberjacks"
6/27/08 Ledger-Enquirer - "Columnist learns timbersports competitors are real athletes"
6/28/08 Ledger-Enquirer - "Aflac Outdoor Games, Miss Georgia expected to bring to $500,000 to city economy"
6/28/08 Ledger-Enquirer - "They compete. Columbus wins."
6/29/08 Ledger-Enquirer - "No slowing her down"
Photo: Jenny Atkinson congratulating fellow competitors, Taylor Duffy, after winning her heat.
6/30/08 (Grand Marais, MN) Cook County Star - "Log Rolling State Championships coming to Grand Marais"
Color photo: Jenny Atkinson in a log rolling match. Local youth roller on the log.
6/30/08 Cook County Star - "Timber Days - 2008"
7/7/08 Cook County Star - "Silver medal for log roller Atkinson"
Photo: Jenny Atkinson coaching youth kids at the community pool.
7/11/08 Cook County News Herald - "Grand Marais Timber Days"
Color photo: Jenny Atkinson flashing a big smile before her log rolling demonstration.
7/11/08 Cook News Herald - "Wood-Mizer Extravaganza a Huge Success"
Photo: Jenny competing in the Stihl stock saw event.
7/11/08 Cook News Herald - "Timber Days makes the cut"
Photo: Jenny competing in the Stihl stock saw event.
7/12/08 (Nationwide) American Profile - "Lumberjack World Championships" (13million in circulation)
7/14/08 Cook County Star - "Wood-Mizer extravaganza at Timber Days"
Photo: Jenny and the local woodsmen in group photo of contestants in the Stihl stock saw event.
7/20/08 (Indianapolis, IN) Indy Star - "Top Lumberjacks will be on a roll"
7/21/08 Indy Star.com - "Lumberjack days at Hendricks County Fair"
7/23/08 (Hayward, WI) Sawyer County Record - "Sawyers, choppers and rollers to descend on Lumberjack Bowl"
7/24/08 (Indianapolis, IN) Hendericks County Flyer- "Local leaders get a crack at log rolling"
Color photo: Jenny Atkinson challenging Army National Guard sergeant in log rolling match.
Color photo: Jenny Atkinson vs. newspaper publisher, Harold Allen.
7/24/08 Hendricks County Star - "Logrolling is not for the faint of heart"
Full color photo: Jenny Atkinson log rolling against Avon town manager, Tom Klein.
7/24/08 Hendricks County Star - "Challenging their inner lumberjack"
7/25/08 Cook County News Herald - Fisherman's Picnic schedule of events
7/28/08 Cook County Star - "Be a lumberjack at Fisherman's Picnic Wood-Mizer Camp"
Photo: Color photo of Jenny Atkinson competing in the Stihl stock saw.
7/28/08 Cook County Star - Fisherman's Picnic schedule of events
7/28/08 Cook County Star - Be a lumberjack at Fisherman's Picnic Wood-Mizer Camp
Color photo: Jenny Atkinson competing in the Stihl stock saw event.
7/30/08 Sawyer County Record - "The 49th annual Lumberjack World Championships!"
Color photo: Jenny Atkinson vs. Shana Marin in the finals match.
8/1/08 Cook County News-Herald - "It's Fish Pic Weekend and There's So Much To Do"
8/1/08 Cook County New Herald - "Wood-Mizer Lumber Camp at Fisherman's Picnic"
8/11/08 Cook County Star - "Not your ordinary lumberjacks at Wood-Mizer camp"
8/11/08 Cook County Star - "Fisherman's Picnic 2008 - Lumberjack Camp"
Color photo: Jenny Atkinson vs. Shana Martin in log rolling finals.
Color photo: Niel Atkinson operating Wood-Mizer sawmill.
Color photo: Jenny and Niel Atkinson racing each other in a Stihl stock saw demonstration.
8/15/08 Cook County Star - Fisherman's Picnic Wood-Mizer Lumberjack Competition Results
8/15/08 Cook County News Herald-"Wood-Mizer Lumber Camp -- No Ordinary Lumberjacks!"
Color Photo: Large crowd gathered around log rolling tank.
Color photo: Youth log rolling match
Color photo: World Champion Jenny Atkinson handing out awards during youth competition.
Color photo: Jenny Atkinson honoring champions during youth award ceremony.
9/12/08 Cook County News Herald - "Hedstrom Lumber and Jenny Atkinson Team Up"
Color photo: Hedstrom executives with Jenny Atkinson in front of Wood-Mizer portable sawmill.
9/22/08 Cook County Star - "Hedstrom Lumber and champion log roller team up"
Color photo: Hedstrom executives with Jenny Atkinson in front of Wood-Mizer portable sawmill.
MAGAZINE/POSTERS:
Wood-Mizer coloring book with full page info on Jenny-distributed to young fans (700 circulation)
8"x11" color photo collage - autographed over 1,000 for fans
12"x18" color poster - autographed over 1,000 for fans
Aflac Outdoor Games Guide - (25,000 in print) - cover photo, color boom running photo, bio
Hendrick County Fair Guide - (50,000 in print) - full page info & color photo
Lumberjack World Championship Guide - (20,000 copies in print) mentioned 5 times
Lumberjack World Championship Poster - Boom Run Photo
Lumberjack World Championship brochure - Log rolling & Boom run photo
2008 Grand Marais Lions Fisherman's Picnic Schedule of Events - (20,000 in print)
RADIO INTERVIEWS:
6/5/08 X96.3FMKXRK60 min. live interview (Salt Lake City, UT)
7/15/08 101.5FMWHSM 15 min. recorded interview (Hayward, WI)
7/22/08 101.5FMWHSM 15 min. recorded interview (Hayward, WI)
7/26/08101.5FMWHSM 3 min. live from LWC Hayward, WI
7/27/08101.5FMWHSM 3 min. live from LWC Hayward, WI
8/1/08 99.7FM"The Storm" 10 min. live interview in Grand Marais, MN (Ironwood, MI)
8/1/08 WTIP Grand Marais15 min. live interview
PARADE/STATE FAIR/OTHER:
All YearVolunteer coach for the Grand Marais log rolling team
5/5/08All day presentation at Stonebridge Elementary School
6/6/08VIP exhibition event/autograph signing for military families in Lehi, UT
6/25/08VIP exhibition event/autograph signing at Aflac Outdoor Games
8/29/08 & 8/30/08Sign autographed posters at Central Boiler booth all day at Minnesota State Fair
INTERNET:
All newspaper articles
www.jennyatkinson.com (info, results, photo gallery, video, blog, media, etc)
www.espn.com
Lumberjack Days web-site: http://www.lumberjackdays.com
http://www.stihlusa.com click on events
http://www.uslogrolling.org
http://www.lacrosselogrolling.com
http://www.lumberjackworldchampionships.com
http://www.woodmizer.com (info, results, photos, blog)
http://www.aflacoutdoorgames.com
2007
BROADCAST:
4/07 YES Network - Ultimate Road Trip (Yankee's Baseball Reality Show)
Athlete Interview: Jenny Atkinson, 17 min. segment during 1 hour show(aired 13 times)
12/07 ESPN2 - Stihl Timbersports Series in Decatur AL
12/07 ESPN2 - Stihl Timbersports Series in Stillwater, MN
7/1/07 Decatur Alabama News Story
Jenny Boom Running, teaching a news anchor how to run the boom.
7/14/07 La Crosse News Story
PRINT:
7/2/07 Stillwater Gazette - "Rolling into Lumberjack Days"
7/13/07 Stillwater Gazette - "A plan of attack for our own little festival: Lumberjack Days"
7/15/07 La Crosse Tribune - "Event rolls along"
Full color photo of Jenny Atkinson in a log rolling match. Color photo of Atkinson running across the boom.
7/19/07 Stillwater Gazette - "Modern-day Lumberjacks on display"
Photo: Jenny Atkinson competing in the boom run
7/19/07 Stillwater Courier - "Always a big sports weekend in Stillwater"
7/19/07 Stillwater Gazette - Lumberjack Days supplemental guide.
7/20/07 Stillwater Gazette - "At home on the water"
Stillwater’s Jenny Atkinson to defend crown this weekend at Lumberjack Days
Photo: head shot & full size color photo of Jenny winning log rolling match
7/23/07 Stillwater Gazette - "Lumberjack Days 2007"
7/23/07 Stillwater Gazette - "What did you think of Lumberjack Days?"
7/24/07 Stillwater Gazette - "Bolstad captures Stihl Timbersports Series Championship, Stillwater's Atkinson places second in log rolling and third in boom run"
Photo: Jenny sprinting across the boom.
7/25/07 Sawyer County Record - "Timber sports champs compete at Stillwater"
7/25/07 Sawyer County Record - "Lumberjack World Championships"
7/25/07 Sawyer County Record - "Splashin', sawin' and choppi'! Lumberjacks and 'jills ready to hit the docks running for LWC #48"
Information about LWC tournament in Hayward, WI, Dockdogs competition, local competitors, records to break, general schedule.
7/26/07 Stillwater Courier - Putting the 'lumberjack' in Lumberjack Days
7/27/07 Stillwater Gazette - "Recapping Lumberjack Days: A job very well done"
Reporter comments on Jenny as a role model and competitive athlete.
8/1/07 Sawyer County Record - "Wynyard, Zalewski top 48th Lumberjack World Championships"
Jenny Atkinson wins 3rd straight log rolling title, Atkinson wins boom run.
Photo: Jenny Atkinson running across the boom, Atkinson and Martin in final log rolling match
9/17/07 Orofino, Idaho newspaper
MAGAZINE/POSTERS:
The Wood-Mizer Way - Summer 2007 issue (30,000 circulation)
2007 Stihl World Championships of Log Rolling & Boom Running Guide - (10,000 copies)
Stillwater 2007 Area Visitors Guide
St. Croix River Review - Summer 2007
Lumberjack World Championship Guide - (20,000 copies in print) cover photo
Lumberjack World Championship Poster - Boom Run Photo
Lumberjack World Championship brochure - Log rolling & Boom run photo
The Wood-Mizer Way - Winter 2007 (30,000 circulation)
RADIO INTERVIEWS:
7/19/07 KLBB 1220AM 15 min. interview with Reed Hagen
7/21/07WCCO 830 12 min. Steve Thomson Show live from Lumberjack Days
7/17/07 101.5FMWHSM 15 min. recorded interview (Hayward, WI)
7/24/07 101.5FMWHSM 15 min. recorded interview (Hayward, WI)
7/29/07101.5FMWHSM 3 min. live from LWC Hayward, WI
7/30/07101.5FMWHSM 3 min. live from LWC Hayward, WI
PARADE/OTHER:
7/22/07 Lumberjack Days Parade (75,000 attendees)
Summer07 3 Log Rolling lessons (donation to charity raised $4000)
All Year Volunteer coach for the Grand Marais log rolling team
INTERNET:
City Pages Interview
All newspaper articles
Lumberjack Days web-site: http://www.lumberjackdays.com
http://www.stihlusa.com click on events
http://www.uslogrolling.org
http://www.lacrosselogrolling.com
http://www.lumberjackworldchampionships.com
http://www.woodmizer.com (info, results, photos, blog)
2006
TV:
7/1/06Decatur, AL local channel and cable channel - Boom Running
8/3/06NBC Today Show (5,297,000 viewers) New York City
various timesValley Access Cable Channel for World Championships
Dec. 2006 ESPN2 - STIHL Timbersports Series
NEWSPAPER ARTICLES:
Log rolling to be centerpiece of festival days - Stillwater Courier - May 4, 2006
St. Joe family brings log rolling championships to Stillwater-Hudson Star-Observer -June 22, 2006
Come see sawdust fly - The Decatur Daily - June 29, 2006
Don’t Miss 2006 STIHL Timbersports Series - Decatur Parks & Rec. News - July 2006
Top loggers in town to prove who’s best - The Decatur Daily - July 1, 2006
Woman of STIHL.....Timber event burning up for crowd-The Decatur Daily - July 2, 2006
http://www.decaturdaily.com/decaturdaily/news/060702/timber.shtml
Day in the 90s, an ax in hand: Ah, life is grand - The Huntsville Times - July 2, 2006
Stihl Shake-ups keep spectators in seats through sun and sawdust - Decatur Daily-July 3, 2006
THE CHAMP IS READY TO ROLL.....In summer, teacher goes on a roll.....Professional lumberjack is head of her class -Pioneer Press-July 19, 2006
http://www.twincities.com/mld/twincities/news/local/15069296.htm
Logging champion keeps feet above water - Star Tribune - July 19, 2006
Stillwater to host Log Rolling World Championships - Stillwater Gazette - July 19, 2006
Lumberjack Days 2006 celebrates Stillwater’s heritage - Gazette LJD Guide
Lumberjack Days 2006 features Stihl Timbersports Series Championships - Gazette LJD Guide
Timberjack Championships begin in Stillwater today - Stillwater Courier - July 20, 2006
Atkinson, Fischer claim overall titles - Stillwater Gazette - July 24, 2006
Lumberjack Days goes off without a hitch - Stillwater Gazette - July 24, 2006
Looking back at Lumberjack Days - Stillwater Gazette - July 25, 2006
STIHL Timbersports - Stillwater Courier - July 27, 2006
Martin, Hudson win world log rolling titles; Wynyard wins Stihl Timbersports crown - Sawyer County Record - July 26, 2006
Axes honed and saws are hot! - Sawyer County Record - July 26, 2006
http://www.haywardwi.com/record/index.php?story_id=222842
Atkinson Overall World Champion Logroller - Cook County Star - July 31, 2006
Records fall as temps soar.....Six new world records set at 47th Lumberjack World Championships - Sawyer County Record - Aug. 3, 2006
http://www.haywardwi.com/record/index.php?story_id=223334
Youth logrolls his way to Today Show.....Tyler Fischer and Jenny Atkinson will demonstrate log rolling on Times Square Thursday morning - Hudson Star-Observer - Aug. 3, 2006
Community log rolling event scheduled Aug. 22-23-Cook County News Herald-Aug. 18, 2006
Come try log rolling – Free! - Cook County Star - Aug, 21, 2006
Free log rolling class photo - Cook County Star - Aug, 28, 2006
A rolling lesson - From 8 to 80, students and Boutwells seniors show appreciation for nature, history - Stillwater Gazette - Sept. 25, 2006
History, harvest and haiku: Students study various disciplines at ELC - Stillwater Courier - Sept. 25, 2006
History, harvest and haiku: Students study various disciplines at ELC - Lake Elmo Leader - Sept. 28, 2006
MAGAZINE:
The Wood-Mizer Way - Summer 2006
Lumberjack World Championship Guide - Hayward, WI
RADIO INTERVIEWS:
7/19/0694.5FM 15 min. KS95 Moon & Stacy Show live
7/20/06WCCO 12 min. Rita Maloney Show live from Lumberjack Days
7/23/06107.1FM 25 min. Lori & Julia Show live
7/29/06101.5FMWHSM 3 min. live from LWC Hayward, WI
7/30/06101.5FMWHSM 3 min. live from LWC Hayward, WI
8/2/0694.5FM 6min. live KS95 Moon & Stacy Show live from NYC
PARADE/OTHER:
7/23/06 Lumberjack Day Parade (75,000 attendees)
2/12/06 Presentation to Rotary Club
9/18/06 Presentation to 2 schools (150 kids). Live log rolling demonstration.
INTERNET:
Lumberjack Days web-site: http://www.lumberjackdays.com
All newspaper articles
http://www.stihlusa.com click on events
http://www.uslogrolling.org
http://www.lacrosselogrolling.com
http://www.lumberjackworldchampionships.com
http://www.woodmizer.com
Prepared by The Meridian Group, Virginia Beach, VA